In order to get our teaser trailer seen by as many people as possible we would use viral marketing through social networking sites such as Facebook and Twitter so as to drum up as much interest for our film as possible. We would publish our teaser trailer on these sites in order for it to be seen by a lot of people.
Also, this use of viral marketing will help us to keep fans up to date with the latest news regarding the film. We have linked the Facebook and Twitter pages on our website's homepage to make them quite easily accessible when searching for the film.
This is our facebook page, where we have posted our teaser trailer and will post our magazine covers and posters aswell to make them accessible for a lot of people.
This is our twitter page where we have posted a link to our teaser trailer and will continue to post updates and information about the film.
Good work Rachel, clear understanding of the link between social media and promotional activity.
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