Rachel's Research into Ancillary Tasks - The Poster

Alice In Wonderland



The 6 Alice In Wonderland posters are separated into two main themes. Although very different both focus on a wonderland theme with them being quite dream like. The top row have quite saturated colour and they also focus on the famous faces in the film i.e. Johnny Depp and Helena Bonham Carter. The posters tie in with the teaser trailer well, especially the bottom row as this is the sort of location that is portrayed throughout the teaser trailer. In the teaser there is also a shot of Johnny Depp that is very similar to that shown on the poster of his face. This therefore creates a cohesive marketing campaign.

The Roommate



The film poster for The Roommate uses a focus on the main character that is in the centre of the poster. Around her is a lot of people but the crowd has been blurred out of focus. I think this is extremely effective and think it would be an interesting technique to use for our film as it would quite effectively represent our time travel aspect. The trailer is quite cohesive with the poster as it also portrays the main character as being quite sinister like is shown in this poster. Also, the red text used as the film poster's main title, which is an indication that the genre is thriller, is also used in the titles of the teaser trailer.

Rabbit Hole



The film posters for Rabbit Hole are all really interesting. The first shows the male out of focus and only half of him, whereas the woman is seen at a profile at the very edge of the poster and in focus. I think this has a really interesting effect and is quite intriguing as you want to know what has gone on here. The text on all of the posters is very simple and doesn’t intrude on the tone the images have set. The second poster again shows the female’s profile and she is more in focus again with the male being slightly out of focus. The picture is very light and simple but very effective. The final poster I personally think is the most interesting. The poster is split into sections and these sections almost show a sequence of events but yet still make up one image. The images get darker as they move outwards and show the characters as upset which suggests a form of tragedy in the film. Altogether I think this final poster has a very nice effect and is interesting and makes you want to find out more. These posters are consistent with the trailer and the picture in the first poster is actually a shot from the trailer. The trailer also uses simple text like seen on the posters. It uses the same sort of colours and therefore I think they are very cohesive with each other.

The Time Traveller's Wife



The Time Traveller’s Wife is a film that shares the time travel quality that is apparent in our film. This poster represents a sense of disorganised time through the fact that the characters are laying in opposite directions and the way the two colours blue and orange kind of blur into each other, which could represent the changes through time. The trailer is cohesive as it mainly focuses on the two characters like the poster does.

Inception



These movie posters for Inception are very effective in portraying a sense of existing in different times or different levels. The first poster shows all the characters in the film but at different slants and angles with some appearing to be upside down, but this just represents the different levels of existence which may be something we could consider when designing our movie posters. The second poster again shows a sense of disorientation with things looking out of the ordinary and the characters almost looking as if they are defying gravity. These posters very effectively show a sense of unreality and this may be a very important aspect for us to explore to show it in our movie posters. The posters are cohesive with the trailer as the trailer also shows a sense of disorientation and moving between times and levels.

I have also analysed many other posters and their effectiveness as a promotional campaign along with their teaser trailers in my initial teaser trailer analysis powerpoint which can be found earlier on in the blog: http://a2b5-2010-2011.blogspot.com/2010/12/rachels-research-into-20-teaser.html