We have called our production company Continuance productions. We decided upon this name as it is quite representative of the film industry in that there is always a continuing production of films. I created the logo for our production company to go at the start of our teaser trailer using Adobe After Effects. I used a picture of a cog and used effects to make it turn around the C in Continuance. I used a cog as that is quite suitable for the word continuance as a cog continues to turn constantly.
Friday, 18 February 2011
Production Company Logo
We have called our production company Continuance productions. We decided upon this name as it is quite representative of the film industry in that there is always a continuing production of films. I created the logo for our production company to go at the start of our teaser trailer using Adobe After Effects. I used a picture of a cog and used effects to make it turn around the C in Continuance. I used a cog as that is quite suitable for the word continuance as a cog continues to turn constantly.
Thursday, 10 February 2011
Rachel's Research into Ancillary Tasks - The Poster
Alice In Wonderland
The 6 Alice In Wonderland posters are separated into two main themes. Although very different both focus on a wonderland theme with them being quite dream like. The top row have quite saturated colour and they also focus on the famous faces in the film i.e. Johnny Depp and Helena Bonham Carter. The posters tie in with the teaser trailer well, especially the bottom row as this is the sort of location that is portrayed throughout the teaser trailer. In the teaser there is also a shot of Johnny Depp that is very similar to that shown on the poster of his face. This therefore creates a cohesive marketing campaign.
The Roommate
The film poster for The Roommate uses a focus on the main character that is in the centre of the poster. Around her is a lot of people but the crowd has been blurred out of focus. I think this is extremely effective and think it would be an interesting technique to use for our film as it would quite effectively represent our time travel aspect. The trailer is quite cohesive with the poster as it also portrays the main character as being quite sinister like is shown in this poster. Also, the red text used as the film poster's main title, which is an indication that the genre is thriller, is also used in the titles of the teaser trailer.
Rabbit Hole
The film posters for Rabbit Hole are all really interesting. The first shows the male out of focus and only half of him, whereas the woman is seen at a profile at the very edge of the poster and in focus. I think this has a really interesting effect and is quite intriguing as you want to know what has gone on here. The text on all of the posters is very simple and doesn’t intrude on the tone the images have set. The second poster again shows the female’s profile and she is more in focus again with the male being slightly out of focus. The picture is very light and simple but very effective. The final poster I personally think is the most interesting. The poster is split into sections and these sections almost show a sequence of events but yet still make up one image. The images get darker as they move outwards and show the characters as upset which suggests a form of tragedy in the film. Altogether I think this final poster has a very nice effect and is interesting and makes you want to find out more. These posters are consistent with the trailer and the picture in the first poster is actually a shot from the trailer. The trailer also uses simple text like seen on the posters. It uses the same sort of colours and therefore I think they are very cohesive with each other.
The Time Traveller's Wife
The Time Traveller’s Wife is a film that shares the time travel quality that is apparent in our film. This poster represents a sense of disorganised time through the fact that the characters are laying in opposite directions and the way the two colours blue and orange kind of blur into each other, which could represent the changes through time. The trailer is cohesive as it mainly focuses on the two characters like the poster does.
Inception
These movie posters for Inception are very effective in portraying a sense of existing in different times or different levels. The first poster shows all the characters in the film but at different slants and angles with some appearing to be upside down, but this just represents the different levels of existence which may be something we could consider when designing our movie posters. The second poster again shows a sense of disorientation with things looking out of the ordinary and the characters almost looking as if they are defying gravity. These posters very effectively show a sense of unreality and this may be a very important aspect for us to explore to show it in our movie posters. The posters are cohesive with the trailer as the trailer also shows a sense of disorientation and moving between times and levels.
I have also analysed many other posters and their effectiveness as a promotional campaign along with their teaser trailers in my initial teaser trailer analysis powerpoint which can be found earlier on in the blog: http://a2b5-2010-2011.blogspot.com/2010/12/rachels-research-into-20-teaser.html
The 6 Alice In Wonderland posters are separated into two main themes. Although very different both focus on a wonderland theme with them being quite dream like. The top row have quite saturated colour and they also focus on the famous faces in the film i.e. Johnny Depp and Helena Bonham Carter. The posters tie in with the teaser trailer well, especially the bottom row as this is the sort of location that is portrayed throughout the teaser trailer. In the teaser there is also a shot of Johnny Depp that is very similar to that shown on the poster of his face. This therefore creates a cohesive marketing campaign.
The Roommate
The film poster for The Roommate uses a focus on the main character that is in the centre of the poster. Around her is a lot of people but the crowd has been blurred out of focus. I think this is extremely effective and think it would be an interesting technique to use for our film as it would quite effectively represent our time travel aspect. The trailer is quite cohesive with the poster as it also portrays the main character as being quite sinister like is shown in this poster. Also, the red text used as the film poster's main title, which is an indication that the genre is thriller, is also used in the titles of the teaser trailer.
Rabbit Hole
The film posters for Rabbit Hole are all really interesting. The first shows the male out of focus and only half of him, whereas the woman is seen at a profile at the very edge of the poster and in focus. I think this has a really interesting effect and is quite intriguing as you want to know what has gone on here. The text on all of the posters is very simple and doesn’t intrude on the tone the images have set. The second poster again shows the female’s profile and she is more in focus again with the male being slightly out of focus. The picture is very light and simple but very effective. The final poster I personally think is the most interesting. The poster is split into sections and these sections almost show a sequence of events but yet still make up one image. The images get darker as they move outwards and show the characters as upset which suggests a form of tragedy in the film. Altogether I think this final poster has a very nice effect and is interesting and makes you want to find out more. These posters are consistent with the trailer and the picture in the first poster is actually a shot from the trailer. The trailer also uses simple text like seen on the posters. It uses the same sort of colours and therefore I think they are very cohesive with each other.
The Time Traveller's Wife
The Time Traveller’s Wife is a film that shares the time travel quality that is apparent in our film. This poster represents a sense of disorganised time through the fact that the characters are laying in opposite directions and the way the two colours blue and orange kind of blur into each other, which could represent the changes through time. The trailer is cohesive as it mainly focuses on the two characters like the poster does.
Inception
These movie posters for Inception are very effective in portraying a sense of existing in different times or different levels. The first poster shows all the characters in the film but at different slants and angles with some appearing to be upside down, but this just represents the different levels of existence which may be something we could consider when designing our movie posters. The second poster again shows a sense of disorientation with things looking out of the ordinary and the characters almost looking as if they are defying gravity. These posters very effectively show a sense of unreality and this may be a very important aspect for us to explore to show it in our movie posters. The posters are cohesive with the trailer as the trailer also shows a sense of disorientation and moving between times and levels.
I have also analysed many other posters and their effectiveness as a promotional campaign along with their teaser trailers in my initial teaser trailer analysis powerpoint which can be found earlier on in the blog: http://a2b5-2010-2011.blogspot.com/2010/12/rachels-research-into-20-teaser.html
Wednesday, 9 February 2011
Viral Marketing
In order to get our teaser trailer seen by as many people as possible we would use viral marketing through social networking sites such as Facebook and Twitter so as to drum up as much interest for our film as possible. We would publish our teaser trailer on these sites in order for it to be seen by a lot of people.
Also, this use of viral marketing will help us to keep fans up to date with the latest news regarding the film. We have linked the Facebook and Twitter pages on our website's homepage to make them quite easily accessible when searching for the film.
This is our facebook page, where we have posted our teaser trailer and will post our magazine covers and posters aswell to make them accessible for a lot of people.
This is our twitter page where we have posted a link to our teaser trailer and will continue to post updates and information about the film.
Synopsis
When Sam King (Josh Morl) gets caught in a situation that endangers a friend (Rachel Bugg), he makes the wrong decision. Living in regret, he suddenly finds himself blasted back in time to before it all happened. In a rush to make use of his second chance, he is quick to warn his past self the damage his decision will make and try to alter events. But whilst living in two time periods, can he save the girl, if he's got all the time in the world?
Props
We used props in our teaser trailer to add to the meaning.
We used a notepad with a message on it in order to show what sets in motion the fast paced running.
Also, when filming the split screen shot that shows that it is actually the same person but one in the present and one in the future. For the character in the present, we showed him wearing ipod headphones in order to show that the character hasn't noticed the future form of himself as he cannot hear him running.
We used a notepad with a message on it in order to show what sets in motion the fast paced running.
Also, when filming the split screen shot that shows that it is actually the same person but one in the present and one in the future. For the character in the present, we showed him wearing ipod headphones in order to show that the character hasn't noticed the future form of himself as he cannot hear him running.
Also, as time signifiers to show that the time is not linear in our film we used the props of a grandfather clock face and also a watch to make it clear that the time is going backwards and forwards in the trailer.
Costume
Costume was a very important factor when making our teaser trailer due to the fact that we needed to portray that the two characters were the same person but are in two different times. To portray that they were in different times we made sure that in the different shots they were wearing different costunes.
Future form: For the future form of our character we dressed him in a shirt and trousers. By doing this, we have made this form of the character seem older and it also has a sense of making him look 'out of place' when running through the woods which suggests that it is a state of emergency and that he needs to inform the younger version of himself quickly in order for him to save the girl.
Present form: For the present form of our character we dressed him in jeans and a hoody, this represents that he is the younger form of the character and shows normality.
Female character: The costume of the female character i quite simple in jeans and a coat, to represent that she is sort of oblivious to what is going on in order to save her.
Future form: For the future form of our character we dressed him in a shirt and trousers. By doing this, we have made this form of the character seem older and it also has a sense of making him look 'out of place' when running through the woods which suggests that it is a state of emergency and that he needs to inform the younger version of himself quickly in order for him to save the girl.
Present form: For the present form of our character we dressed him in jeans and a hoody, this represents that he is the younger form of the character and shows normality.
Female character: The costume of the female character i quite simple in jeans and a coat, to represent that she is sort of oblivious to what is going on in order to save her.
Subscribe to:
Comments (Atom)