Thursday, 17 March 2011

Website Ancillary - Rachel and Josh

http://www.beaumedia.org.uk/All_The_Time_In_The_World/Welcome.html

Above is the link to our website ancillary product, which we created on an Apple Mac computer using iWeb software. After researching into previous websites and understanding the general conventions of a good website, we created our own following our usual house style and cohesive conventions.

Wednesday, 16 March 2011

Little White Lies Magazine Cover - Josh Morl



This is my magazine cover for the lesser known film magazine Little White Lies.


Research into previous Little White Lies covers showed me how this magazine cover needed to be more of an artistic and creative piece, rather than a cover that is telling you little of snippits of information to get you to buy the magazine. I started again by using the watch face signifier, however this time using it as the base image. I then added a cropped close up image of the protagonist, showing them in deep thought and concentration, and perhaps a kind of meditational state. To make it more creative and original and more like an artistic piece i adapted the contrast and brightness to give a surreal or perhaps a hypereal look to the image. I then altered the colours and made it so that there were only 3 colours, red, yellow and black. Lastly, i added the usual conventions of the magazine cover: barcode, date and issue number, magazine title and the artist's signiture.

Tuesday, 15 March 2011

Movie Poster - Josh Morl


















Here is the final version of my film poster, which i created using Adobe Fireworks. Firstly, i started off by creating the background image of the fading and blurry circles, which is a development of the background used in the marketing products of 'The Time Traveller's Wife'. To do this i took a picture of the sunlight reflecting off the surface of a puddle, with the cameras light exposure setting adjusted. I believe this works very well as a representation of our distorted time themed film. Secondly, i added the manually cropped photos of our main character at the different ages to the poster, layering them on top of the background, but then adjusting the opacity/transparency levels of the images so that they faded into the background blending in with the time holes. I specifically chose these photos of the characters as the photo of the older version of the character (left), was shot with the character in this stance such that it would give the audience implications of power and authority, which the younger version of the character (right) appears not to have as he stands with hands in pockets and is wearing hoody and jeans, whereas the older character is in a suit that carries the connotations of power and shows authoritative status. Thirdly, i incorporated the use of one of our signifiers, the watch face. Again after manually cropping the image i imported it into the poster file and then changed the opacity/transparency levels so that it also faded into the background image. This signifies the theme of distorted time and a non-linear narrative in the film. Furthermore, to develop on the theme of distorted time i also incorporated an image of his memory of the female character he is trying to save, which also fades into the background and behind the clock face signifier. Lastly, i added the final conventions of a film poster of the cast and crew credits along with the production company logos, the age certificate of the film and the soundtrack release information.

Total Film Magazine Cover - Josh Morl
























This is my magazine cover for TOTAL FILM magazine that i created using Adobe Fireworks.

From my research into Total Film magazine covers i discovered that a vast majority of the covers are made focusing on either one or two characters, therefore my first addition to the base image of the cover (time holes effect photo) was two manually cropped photos of the two main characters in the film, one action shot of the male protagonist and a still shot of the vulnerable female character whom he is trying to save. I layered these behind images of the watch face signifier and one of the buildings from what would be the feature film. I then added all of the Puffs, Sell Lines, Straplines, Pulls, etc and used colours that i pulled out from the watch face and the film title that stretches across the width of the magazine cover. Finally, i added the rest of the magazine conventions that i had found from my magazine cover research including, barcode, price, date, issue, etc.

Teaser Trailer Feedback

From posting our teaser trailer on Facebook we have got feedback on our film:

This has provided us with some crucial feedback for our film and has allowed us to see what other people think and what really works in our film and what doesn't so much.




Also, we asked some people face to face to watch our teaser trailer and tell us what they thought and some general ideas from that feedback were:




  • use of shots good at creating tension


  • ambiguity makes people want to watch the film


  • music is good at creating suspense and tension


  • camera shots and angles portrayed emotion well


  • titles had a cohesive colouring and were good at adding to the story.

Rachel's Ancillary Task Feedback

In order to see what others thought of my ancillary tasks I asked them to give positives and negatives throughout the whole process of making my ancillaries so I could improve them as I was working on them.



Magazine Cover First Picture:

Positives: Well framed, interesting background, features a main character like many magazine covers for films do.

Negatives: Increase brightness and contrast and saturation in order to make it really stand out and be more interesting.



Magazine Cover First Draft:

Positives: Well picked out colours from the picture, title really stands out, all conventions met, picture looks good.

Negatives: Use one other colour in the text in order to make it look better.



Magazine Cover Second Draft:

Positives: Use of one other colour in text makes text stand out more and gives a better range of colour.

Negatives: Change some of the green text to white or black, as too much use of green on the page.



Magazine Cover Final Draft:

Positives:


  • Picture is very indicative of an Empire cover and is well framed and stands out.

  • All conventions of an Empire cover have been met.
  • Use of colours goes well with the picture used.

Movie Poster First Picture:

Positives: Pictures joined together well and not noticeable that they are two different pictures, picture creates an interesting theme.

Negatives: Increase in brightness, contrast and saturation will make the picture more interesting.

Movie Poster First Draft:

Positives: Picture stands out a lot and looks interesting, title of the film is consistent with how it appears in the teaser trailer.

Negatives: Title is almost lost on the background, perhaps a black background on the text will make it stand out?

Movie Poster Second Draft:

Positives: Title does now stand out with semi transparent black backing, tagline is effective and inidicative of a movie poster. Conventions of a movie poster met with small writing of cast and crew at bottom.

Negatives: Include production company logos in with small writing.

Movie Poster:

Positives:

  • Movie poster does really stand out.
  • Meets all conventions of a movie poster.
  • Is very consistent with the magazine cover.
  • Shows clearly the film title and the cast and crew.

Rachel's Movie Poster

After researching a number of movie posters, I created my own movie poster to be cohesive with the rest of my ancillary tasks. This is my completed movie poster:


For my poster I used two different pictures with the same background and merged them together in order to represent our time travel aspect and how the character is living as two different people. I did this using Adobe Fireworks. I also adjusted the brightness, contrast and saturation of the picture in order to make it stand out a bit more to use for my poster. I made sure that I included the usual conventions of a movie poster. Therefore, in the right hand corner I put the small print in which is found on every poster which includes names of directors, actors, producers and crew involved in the film. Also, in this corner is the certificate of the film and production company logos of Continuance Productions and also Working Title and Universal who would help to produce and distribute our film. For the film's title i used the same colouring that is found in our film and also outlined it with an orange in order for it to stand out more on the background. Also behind the title I placed a black semi-transparent strip as it was hard for the title to stand out on the background of the picture as it wasn't a dark background, therefore by doing this I have just made it stand out a little bit more which makes all the difference. I have also included the actor's names on the poster as well.

Rachel's Magazine Cover

After researching Empire magazines, I began to create my own. This is my finished Empire magazine cover for All The Time In The World made using Adobe Fireworks:

For my magazine cover I used an image of the main female character of the film. I did this as many of the Empire covers focused on one of the main characters in the film. I used the shot I have chosen as I liked the framing of the shot with the tree in the background and it would then also be cohesive with the rest of the promotional campaign including my poster. In order to make the shot really stand out I adjusted the brightness and contrast of the photo and also made it slightly saturated so the colours really stood out. Also, as Empire generally pick out colours from the photo and use that colour in the text and surrounding puffs etc, I picked out the green colour from the grass to use for the main title. I also picked out a copper colour from the leaves on the tree. I made sure to include all the conventions of an Empire cover that I had previously researched. I made sure to include the Empire logo, with the date and price in the M. Also a strapline, puffs, plugs and teasers.

Amended Cut of Teaser Trailer



This is the amended cut of our teaser trailer in which we have amended the titles allowing them to be more easily read.

Tuesday, 8 March 2011

All The Time In The World Teaser Trailer - First complete cut


This is the first complete cut of our teaser trailer that we uploaded and asked people what they thought. We found that some of the titles didn't last long enough for people to read them fully and we also needed to include release date information and information such as production companies and cast involved. We therefore made these changes and our final cut of the teaser trailer will be to follow.

Monday, 7 March 2011

Research into Marketing - The Time Traveller's Wife


Josh's Research into Marketing - Inception

















































Josh's Research into Marketing - I Am Legend









































































Rachel's Ancillary Task Development - Magazine Cover

For my magazine cover I originally started with this image: However, after asking people what they thought of the image, they thought the characters looked a little bit lost on the background. Also, Empire covers mainly only focus on a close shot of one character. Therefore, I decided to crop the image to just involve a closer shot of one of the character's but to still include some of the location in the shot. After cropping, I was left with this image:After creating this shot, I thought it looked quite dark and therefore adjusted the brightness, contrast and saturation which then left me with this:

I think the adjustments made to this picture have made such a difference as the image now really stands out and is more saturated in colour which is more typical of an Empire cover.

Rachel's Ancillary Task Development - Movie Poster

To create the image for my movie poster I had to take two pictures of the character with exactly the same background in order to merge them together. Therefore to start with I had 2 pictures to use:
I merged these pictures together in Adobe Fireworks in order to create one image to use as my movie poster:After making this picture I decided to make it just abit more interesting and more likely to stand out by adjusting the brightness, contrast and saturation. This is the final image that I will be using on my movie poster:

Saturday, 5 March 2011

Rachel's Research into Ancillary Tasks - The Website


In order to see what conventions we should be including in our website I researched some websites of exisiting films.

Rachel's Research into Ancillary Tasks - The Magazine Cover

In order to research what should be included on my magazine front cover I looked at many different covers. Firstly, to decide which magazine I was going to create a cover for, I looked at 3 different types of film magazines: Empire, Total Film and Little White Lies. In order to see what the different covers were like I looked at each of the covers for the same film. All 3 focused purely on the main two characters of the film.
  • The Empire cover featured both characters in mid shots. There was a colour scheme of blue, grey and yellow in the text featured. It featured the main title of the film and also a lot of plugs for stories featured.
  • The Total Film cover featured a quite close up shot of just one character. The picture is in black and white and the text around it follows a colour scheme of black, white and red.
  • The Little White Lies cover shows a picture of a main character converted into a pop art kind of style. Most of the Little White Lies front covers have this artistic approach and only have the main title of the film and do not feature any plugs, puffs or teasers etc.
From looking at these three covers I have decided to make an Empire cover as it has more conventions to play around with and I much prefer the design of the Empire front covers.

Now I have decided to do an Empire cover I will analyse Empire covers more closely to find consistent themes that appear throughout all the covers and the conventions that appear on every Empire cover. Below is my Empire cover analysis, please click on the image to see an enlarged version.